ABOUT US
MESSAGE
Joy and Aesthetic Pleasure to Your Lifestyle
The launch of our online sales of housing equipment and building materials in 2000 has brought transparency to the pricing system, allowing contractors, design firms, and owners to select products in a fair marketplace.
Despite some initial opposition from the industry, the term “owner-supplied (designated)” is now well established within the industry. We are convinced that this system has changed the conventional practice of space design to revitalize the construction and housing market in Japan.Nevertheless, this does not mean that we will remain a mere maverick—we are continuing to be committed to realizing our management philosophy of “Joy and Aesthetic Pleasure to Your Lifestyle” through our three business pillars: domestic, overseas, and new.In the domestic business, we have been refining our signature minimalist design while actively expanding our showrooms where clients can look at actual products in person. Some of them are completely unmanned smart showrooms that make full use of the state-of-the-art IT technology.For our overseas operations, we are now building a foundation for international sales by running our booth at trade shows in numerous countries and establishing a local subsidiary in the United States.We also launched a housing business in 2021 to offer total space planning services, including “ASOLIE,” which provides newly built houses with ingenious designs through partnerships with home builders, and “sanwacompany renovations” to renovate and sell second-hand condominiums. At the same time, we have taken the first step as a holding company by acquiring BEST BRIGHT Corporation, a Kyushu-based housing manufacturer.Furthermore, we are steadily preparing the infrastructure for the future business development, including business tie-ups with 3D-printed house manufacturers, in anticipation of supplying housing to overseas regions lacking adequate housing environments.Our vision is “to be the most needed corporate group for lifestyles around the world.” As the housing industry is facing unprecedented challenges in the current environment, we strive for co-existence and co-prosperity with our business partners by creating our own added value and contributing to the creation of better lifestyles.
PHILOSOPHY
Joy and Aesthetic
Pleasure
to Your
Lifestyle
VISION
We aspire to be the most needed corporate group for lifestyles around the world.
We offer not products
but ideal spaces.
Through continuous innovation
born of dialogue with our customers,
we provide new value
to all our stakeholders
Through our business activities,
we strive for a sustainable society
and global environment,
and create a bright future for children.
VALUE
Customer first
We think from the customer’s perspective
and provide reliable,
attractive products and services.
Dream
We take on challenges toward our dreams
with a sense of cheerfulness,
joy, optimism, and passion.
Speed
Action over criticism—we take action voluntarily
and above all with a sense of speed.
Simplicity
Results over process—we take action
with a focus on the fundamentals
and efficiency.
Creativity
We think outside the confines of precedents
and customs, and seek new value at all times.
Fairness
We ensure compliance and keep our promises,
always being mindful of the position of others.
All for one, One for all
We respect one another as individuals within sanwacompany and at our business partners,
work as a team toward common goal, and promote mutual growth.
BRAND PROMISE
sanwacompany Brand ensures
“A Space that Continues to Inspire”.
OUR
STRENGTH
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STRENGTH 01
Internationally Recognized sanwacompany Design
sophisticatedly designed products are essential to provide a stylish space. Our in-house products that are developed around the design concept of “minimalism” have a high international reputation, and have garnered numerous design awards.
This includes the “Salone del Mobile.Milano Award” at the Milano Salone International Furniture Fair in 2018, where sanwacompany was honored to be the first Asian company to receive the award. -
STRENGTH 02
Vast Lineup of Products for Total Coordination of Your Space
sanwacompany offers a wide selection of products for personalizing your space, many of which are rarely seen in typical houses built for sale. Our main lines are modular kitchens, washbasins, baths and other products all developed in-house, as well as products selected from manufacturers all over the world to be sold exclusively through sanwacompany. As a housing equipment company, we offer a top-class quantity of product categories, for creating distinctive spaces not only in residential projects, but also commercial projects such as retail storefronts, offices, and hotels.
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STRENGTH 03
Innovating the Industry with ”One Price” for All Customers
We have defied conventions of the general building materials industry by offering products at the same price under the same conditions regardless of who purchases them, bypassing intermediaries that increase costs. By simplifying the complicated distribution process, we eliminate the ambiguity in sales price, and offer easy-to-understand pricing and reasonably priced high-quality products.
BUSINESS
MODEL
Innovating the Industry with ”One Price” for All Customer. We do our best to offer affordable prices even for overseas markets.
We have defied conventions of the general building materials industry by offering products at the same price under the same conditions regardless of who purchases them, bypassing intermediaries that increase costs. By simplifying the complicated distribution process, we eliminate the ambiguity in sales price. To achieve easy-to-understand pricing and reasonably priced high-quality products.
Since the industry generally has many distribution processes, the general price is set high with a complicated margin structure which is difficult for customers to confirm the exact prices. Our goal is to provide our overseas customers with transparent and affordable pricing based on our domestic prices, along with overseas transportation cost and proper margin for the distributors.
- CONVENTIONAL DISTRIBUTION
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Sub-Subcontract
FactorySubcontract Factory
Manufacturer
Major Trading
CompanyPrimary Wholesaler
Secondary Wholesaler
General Contractor
Construction Company ,
Renovation ContractorEnd User
- OUR DISTRIBUTION
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Subcontract
Factory ,
Sub-Subcontract
Factory -
Our Price is differentiated
by simplifying complex distributing system -
General Contractor ,
Construction Company ,
Renovation Contractor ,
End User
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