We develop products that match the lifestyles of Japanese people, while acknowledging the latest global trends.
For example, kitchen worktables are higher in Europe, where people don’t take off their shoes in their homes, than in Japan. Therefore, we need to develop products that incorporate the lifestyles of Japanese people who take off their shoes in their homes.
We have made design proposals to design offices and developers in Japan and abroad, and received many orders that accompany great difficulties in development of customized products. We are confident in the high level of our product development capabilities based on know-how we have accumulated over long experience.
We can avail ourselves of traditional materials, excellent original techniques of Japanese craftsmen, and advanced finishing technologies. Leveraging our assets, we will propagate our minimalistic design around the world.
Pursuing cost reductions
Our activities in product development in Japan focus not only on design and quality, but also on reducing costs. We develop low-cost but high-quality products featuring excellent designs by eliminating costs from a complicated distribution system.